Era bastante evidente, como informábamos ayer, hoy finalmente se lanzaron los Nike Air Mag, los mismos que se harían famosos en la secuela de Regreso al futuro. La película está ambientada en el 2015 pero afortunadamente no tuvimos que esperar más tiempo para conocerlos.
Nike lanzará unos 1500 pares de estos zapatos los cuales serán subastados hasta el 18 de septiembre a través de ebay. Puedes ofrecer hasta por 10 pares y las ganancias serán para la fundación de Michael J Fox que busca una cura contra el Mal de Parkinson, enfermedad que sufre desde 1991 y que lo ha convertido en un abanderado de la causa. Eso si, no están diseñados como remplazo del calzado diario y mucho menos el deportivo.
Este proyecto es emocionante para mí, porque junta 3 audiencias muy apasionadas: La comunidad del Parkinson, los fanáticos de los zapatos deportivos y de Regreso al futuro. Afirmó Fox
Pocas horas después de anunciada la subasta, se recibían ofertas de hasta 75.000 dólares, cifra para nada despreciable y que no resulta sorprendente debido a las ganas de miles de aficionados por “poner en sus pies” en uno de estos, que aunque no se amarren solos, siguen siendo especiales por lo que representan.
Las “Mag” son una réplica exacta de los de la película, el cierre es una pantalla LCD con el logo de Nike, se pueden recargar para que brillen en la parte inferior y del cierre hasta por 5 horas.
No será nada fácil obtener uno de los 1500 pares, pero seguro veremos pronto a cualquier afortunado haciendo un review de los mismos. ¿Geek o Chic?, ¿Habrá valido la pena una espera tan larga?, ¿estarías dispuesto a pagar esos precios, aunque sea por una buena causa?
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